Traditional Media: Folk Dances, Folk Theatre, Folk Music, Puppetry. Wys and means to keep them alive.
Print Media - An Introduction; Nature; Scope; Definition.
Print Media in India – History in three stages-1) Early years, 2) During freedom struggle,
3) Post independence era.
Evolution of Radio- Milestones in Development of Radio in Pre- independence and Post-independence Era.
Evolution of Television- History of Television; Milestones in the History of Indian Television.
Use of Radio and TV for education and development; Social and Cultural Impact of domestic and foreign satellite channels; Public and Private Broadcasting
References:
1.Sharma, K.C., Journalism in India: History, Growth &Development, Regal Publications, New Delhi.
2. Singhal/Arvind Everett M Rogers, India’s Communication Revolution from Bullock carts to Cyber Marts, SAGE Publications, New Delhi.
3. Jaffery Robin, India’s Newspaper Revolution.
4. Joshi Uma, Textbook of Mass Communication & Media, Anmol Publications[P] Ltd., N.D-02, 1999
5. Ravindaran R.K., Handbook of Radio, Television & Broadcast Journalism, Anmol Publication, Delhi, 1999
6. Bhattarcharjee Shymali, Media & Mass, Kanishka Publishers, New Delhi-02 ,2005
7.Chatterjee, P.C., Broadcasting in India, SAGE, New Delhi.
Links:
[1] https://www.journalism.iisuniv.ac.in/courses/subjects/introduction-mass-media-print-and-electronic-0
[2] https://www.journalism.iisuniv.ac.in/academic-year/2014-2015