Published on Journalism (https://www.journalism.iisuniv.ac.in)

Home > Introduction to Mass Communication

Introduction to Mass Communication [1]

Paper Code: 
MCV 131
Credits: 
02
Contact Hours: 
90.00
Max. Marks: 
100.00
18.00

Communication : Definition, Elements and Process, Types – Verbal and Non-Verbal communication, Intra, Inter, Group and Mass Communication, Barriers in Communication

 

18.00

Print Media- An introduction, Characteristics, Components, Career and Scope in Print Media

 

18.00

Electronic Media- An introduction, Characteristics, Components- Radio and Television, Career and Scope in Electronic Media

18.00

Cinema- Development of Indian Cinema, Components- Advertisement films, Documentary, Feature film, Career and Scope in Cinema.

 

18.00

New Media- An introduction, Characteristics, Components- Cyber Journalism, Cyber Radio, e-mail, Blog, Career and Scope in Internet.

Essential Readings: 
  1. Prospective of Human Communication by Aubrey B. Fisher (Mcmillan)
  2. Sciences of Human Communicated. By Wilber Schramm.
  3. Process and Effect of Mass Communication ed. Wilber Schramm.
  4. Communication in India by J.S. Yadav.
  5. Broadcasting and the people by Mehra Marsani (NBT).
  6. Mass Media in India (Research and Reference Division)
  7. Handbook of Broadcasting by Waldo Abbot and R.R. Rider ( Mc Graw Hill).
  8. The Press, Chalapathi Rao.
  9. Let’s Experiment with Sound : Chawla.
  10. Television in India: Saksena.
  11. Communication Revolution, ISRO, Ahmedabad, Agarwal Binod.
  12. Television Production by Burrows/Wood Pub, W.C. Brown, IOWA, USA.

 

Academic Year: 
2014-2015 [2]

Follow Journalism on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://www.journalism.iisuniv.ac.in/courses/subjects/introduction-mass-communication-5

Links:
[1] https://www.journalism.iisuniv.ac.in/courses/subjects/introduction-mass-communication-5
[2] https://www.journalism.iisuniv.ac.in/academic-year/2014-2015