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Practical-Advertising and Public Relations [1]

Paper Code: 
CJMC 305
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to design and implement advertising and PR campaigns for 360 degree media.

 

10.00
Unit I: 
I

Designing and Developing Pamphlets, Brochures and Transit advertisement

 

 

 

15.00
Unit II: 
II

Designing and developing advertisement for Print Media: Newspaper,

Magazine with Coral Draw and Photoshop.

10.00
Unit III: 
III

Writing Press Invite and News for workshops, conferences and other events. Assignment on crisis management (Power point and Oral Presentations )

10.00
Unit IV: 
IV

Visiting & Observing the functioning of PR Agencies. Reviewing  House Journals.

15.00
Unit V: 
V

Planning and designing PR campaign

Academic Year: 
2016-2017 [2]

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Source URL: https://www.journalism.iisuniv.ac.in/courses/subjects/practical-advertising-and-public-relations-0

Links:
[1] https://www.journalism.iisuniv.ac.in/courses/subjects/practical-advertising-and-public-relations-0
[2] https://www.journalism.iisuniv.ac.in/academic-year/2016-2017