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Advertising [1]

Paper Code: 
JMC 425
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to understand the art of copy writing. Develop advertisements for print, radio and TV. Develop case study of one advertising campaign.

 

10.00
Unit I: 

Practical 1- Case Study of any one Advertising Campaign

15.00
Unit II: 

Practical 2- Developing an Advertising Campaign of a Product of own choice

10.00
Unit III: 

Practical 3- Application of STP (Segmentation, Targeting and Positioning)

10.00
Unit IV: 

Practical 4- Copy Writing for Various Mediums

15.00
Unit V: 

Practical 5- Production of Advertisement for any three Medium

Practical 6- Analysis of own Advertising Campaign

 

Academic Year: 
2015-2016 [2]

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Source URL: https://www.journalism.iisuniv.ac.in/courses/subjects/advertising

Links:
[1] https://www.journalism.iisuniv.ac.in/courses/subjects/advertising
[2] https://www.journalism.iisuniv.ac.in/academic-year/2015-2016