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Practical: Introduction to Mass Media and Communication [1]

Paper Code: 
24CJMC104
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to master verbal communication for media purposes, conduct interviews, and gain public speaking experience.

 

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course

Title

24CJMC 104

Practical: Introduction to Mass Media and Communication (Practical)

CO19: Appraise Oral Communication for various activities in Media Studies

CO20: Plan and conduct Interviews for various purposes

CO21: Design and develop well-structured public performances tailored to specific audiences and purposes.

CO22: Enhance written communication skills - Compose scripts for various discussion forums.

CO23: Examine the technicalities of Translation for various purposes.

CO24: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self-learning assignments, , Simulation, Seminar presentation, Field practical

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Oral Communication
  • Preparing for oral presentation using power point presentation

 

12.00
Unit II: 
Interview Mastery: Preparation & Conduct
  • Preparing for various types of Interviews on relevant subjects
  • Moderating and conducting Interviews

 

12.00
Unit III: 
Public Speaking
  • Preparing for Public Speaking, Preparing Skits

 

12.00
Unit IV: 
Dynamic Discourse
  • Preparing for Panel Discussion, Debates and Group discussion

 

12.00
Unit V: 
Bilingual News Translation
  • Translation of news pieces/Articles/Editorials from Hindi to English and English to Hindi

 

Essential Readings: 
  • McQuail, D. (2000). Mass Communication Theory. London: Sage.
  • Shohini, & Sundaram, R. (Eds.). (2013). Inner and Outer Worlds of Emergent Television Cultures. New Delhi: Oxford University Press.
  • Rayudu, C. S. (2002). Communications. New Delhi: Himalaya Publishing House.
  • Aggarwal, V. (2001). Handbook of Journalism and Mass Communication. New Delhi: Concept Publishers.
  • Soni, S. (Ed.). (2013). Handbook of Journalism and Mass Communication. New Delhi: Y Kings Books.

 

References: 

Suggested Readings:

  • Baran, S. J. (2008). Introduction to Mass Communication. New Delhi: McGraw-Hill.
  • Yadav, J. S., & Mathur, P. (1998). Issues in Mass Communication. New Delhi: Kanishka Publishers.
  • Saxena. (2012). Issues of Communication Development and Society. New Delhi: Kanishka Publishers & Distributors.

E-Resources:

 

Academic Year: 
2024-2025 [7]

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Source URL: https://www.journalism.iisuniv.ac.in/courses/subjects/practical-introduction-mass-media-and-communication-6

Links:
[1] https://www.journalism.iisuniv.ac.in/courses/subjects/practical-introduction-mass-media-and-communication-6
[2] https://media.careers360.com/download/ebooks
[3] https://www.pewresearch.org/topic/news-habits-media/
[4] https://www.youtube.com/watch?v=SovAnURVcMw
[5] https://lantern.mediahist.org/
[6] https://criticalcommons.org/
[7] https://www.journalism.iisuniv.ac.in/academic-year/2024-2025