Challenges for media : To create Informed Citizenry, Minimum Science for everyone,
Elementary education for everyone
Normative theories of Mass Communication- Authoritarian, Libertarian, Socialistic, Social responsibility and Participatory theories.
Finding research studies related to the above mentioned theories
Theories of Mass Communication -Cultivation, Dependency , Agenda setting theory, Uses & Gratification theory.
Finding research studies related to the above mentioned theories
Contemporary issues : Environment ,health and media, Sting Operations and their validity, New aggressive face of media and it’s relevance
Representing Gender : Television Commercials, Print Advertisements, Feature Films. Representing Race : ‘Us’ and ‘Them’.
Representing ‘Real’ Events : The Press and Framing of Events, Documenting Reality
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7.Goffman Erwing, 1979, Gender Advertisements, Macmillan.
8.Hawkes, Terence. 1977, Structuralism and Semiotics, London: Methuen.
9.Kewal .J. Kumar : Mass Communication in India; Jecob Publishing House, New Delhi.
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12.McLuhan, Marshall: Understanding Media: The Extensions of Man, Penguin, 1969.
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15.Mody, Bella. 1991, Designing Messages for Development Communication, New Delhi: Sage.
16.Saunders Denys J. 1984, Educational, Visual Communication Handbook, London: Lutterworth.
17.Vijaya Somasundaram : Principles of Communication, Authorpress Global Network,2005
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Links:
[1] https://www.journalism.iisuniv.ac.in/courses/subjects/contemporary-ideologies-and-media-issues
[2] https://www.journalism.iisuniv.ac.in/academic-year/2015-2016